Falcon Valley Group Adds At Your Home Familycare As New Client

(SAN DIEGO) – The Falcon Valley Group (FVG), an independent public relations consulting practice, has been engaged to represent At Your Home Familycare, a San Diego‐based company providing quality and affordable non‐medical, in‐home supportive services to seniors, disabled, and children throughout San Diego County.

AYHF President and Founder Laurie Edwards‐Tate, MS, is a native San Diegan and a pioneer in the non‐medical home care aide services industry. Edwards‐Tate was among the first to recognize the growing need for services allowing individuals to remain independent created by the aging baby boomer population.

Now celebrating its 25th year in business, AYHF is one of San Diego County’s Top 50 Women‐Owned Businesses and Top 100 Fastest Growing Businesses in San Diego, and enjoys a reputation for upholding the highest possible standards among its employees and its emphasis on customer service.

Gayle Lynn Falkenthal, APR, President, says FVG will provide ongoing media and public relations support for At Your Home Familycare to increase visibility and awareness of AYHF’s services and expertise in the field of healthy aging, including outreach through both traditional and social media platforms.

AYHF is online at www.atyourhomefamilycare.com; on Facebook at www.facebook.com/atyourhomefamilycare, and Twitter at @AYHFamilycare.

The Falcon Valley Group was established by award‐winning public relations practitioner Gayle Falkenthal in 2004 after working with high profile organizations including the American Red Cross, San Diego/Imperial Counties Chapter and San Diego County District Attorney’s office. Clients include San Diego Hospice and The Institute for Palliative Medicine, Alzheimer’s Association of San Diego/Imperial, La Jolla Spa MD, LEGOLAND California, Greenscaped Buildings, Grossmont‐Cuyamaca Community College District, and LEAD San Diego.

Prior to her career in public relations, Falkenthal was an award‐winning broadcast news and talk producer, writer and editor with KOGO‐AM Radio, KFMB Channel 8, and KPBS Radio. She currently hosts a current events talk show Thursdays on KCBQ‐AM Radio, San Diego. Falkenthal holds a master’s degree in mass communication and a bachelor’s degree in telecommunications & film, both from San Diego State University, and is currently Accreditation (APR) co‐chair for PRSA San Diego. The APR designation represents the top 2%
of all public relations professionals in the United States. Falkenthal performs pro bono work for numerous organizations including the American Red Cross. She is on the board of directors of World Emergency Relief, the San Diego Press Club and Public Relations Society of America, San Diego Chapter, and the San Diego State University Friends of Journalism Alumni Chapter.

Contact: Gayle Lynn Falkenthal, APR
(619) 997‐2495
11702 Pickford Road San Diego CA 92131

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