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Laurie Edwards-Tate Joins Countywide Transportation Initiative

Laurie Edwards-Tate Joins Countywide Transportation InitiativeLaurie Edwards-Tate, MS, President and Founder of At Your Home Familycare, was named to the Full Access Coordination Transportation (FACT) board of directors. Her three-year term begins on November 18, 2009.

FACT’s mission is to create a transportation system that will provide access and mobility for all people in San Diego County by coordinating existing resources, creating partnerships that eliminate barriers, accessing additional sources of funding, and augmenting existing resources, and developing alternative models of transportation.

FACT is governing by a five member board, assisted by a five member Technical Advisory Committee. FACT was incorporated in 2006 as a nonprofit organization with the goal of creating a mobility management center in San Diego County.

“FACT’s mission of providing coordinated transportation services for seniors and the disabled is praiseworthy. This is something I have made a priority for my own company for 25 years,” said Edwards-Tate. “Transit agencies are struggling with budget cuts while the demand for specialized transportation is rising at the same time.

“Mobility equals independence in our society. FACT can make a huge difference by coordinating services and identifying other agencies that can step in to help. Finding solutions together is far more efficient and provides better service to members of the senior, disabled and low-income communities we strive to serve, and it is an honor to contribute to this goal as a member of the FACT board of directors,” Edwards-Tate said.

The senior population in San Diego County is expected to hold steady at 12% of the overall population through 2030. There are clusters of seniors, including Del Mar and Solana Beach in the North County. In addition, the disabled population is estimated at approximately 12% countywide. Some North County cities have disabled populations that exceed 20% including Vista, Escondido, and Oceanside. This is why FACT has decided to establish its pilot project in the North County region.

Laurie Edwards-Tate Interviewed by Steve Blessing on KECR

Listen to Laurie Edwards-Tate Interviewed by Steve Blessing on KECR

[gplayer href="http://atyourhomefamilycare.com/wp-content/uploads/2009/10/AtYourHomeFamilycare_10-10-091.mp3" ] Press the Play button to listen to Laurie’s interview. [/gplayer]

Laurie Edwards-Tate Attends San Diego Business Journal Reception

Laurie Edwards-Tate Attends San Diego Business Journal ReceptionAt Your Home Familycare President and Founder Laurie Edwards-Tate joined San Diego’s leading business owners at the San Diego Business Journal’s “Top 100 Fastest Growing Privately Held Companies” awards event.

At Your Home Familycare was named to this list due to exceptional growth in providing client services. The list of the region’s 100 fastest growing privately held companies is compiled annually by the San Diego Business Journal, an award-winning publication that examines the San Diego economy and offers analyses of the community’s ever-changing business and economic scene. It is based on audited and verified company financial statements over a three year period from 2006 through 2008. This is the second year At Your Home Familycare has achieved this designation.

At Your Home Familycare Among San Diego’s Fastest Growing Businesses

At Your Home Familycare Among San Diego’s Fastest Growing Businesses

Outstanding Growth Earns Ranking in 2009’s Top 100 by San Diego Business Journal

(San Diego) – Due to exceptional growth in providing client services, the San Diego Business Journal named At Your Home Familycare among San Diego’s Top 100 Fastest Growing Privately Held Companies.

The list of the region’s 100 fastest growing privately held companies is compiled annually by the San Diego Business Journal, an award-winning publication that examines the San Diego economy and offers analyses of the community’s ever-changing business and economic scene. It is based on audited and verified company financial statements over a three year period from 2006 through 2008. This is the second year At Your Home Familycare has achieved this designation.

“It’s an incredible honor to be among such a select group of highly dedicated San Diego entrepreneurs,” said Laurie Edwards-Tate, MS, President and Founder of At Your Home Familycare.  “Though At Your Home Familycare is among the smallest of this remarkable group, I feel honored to serve our community’s seniors, disabled, and youth, helping them to remain safely in their own homes.”

“On behalf of everyone devoted to our mission, At Your Home Familycare wishes to thank the San Diego Business Journal for its critical support of San Diego-based businesses,” added Edwards-Tate.

In 2009 the market for in-home care nationwide is projected to reach approximately $15 billion, exhibiting a decade-long average compound annual growth rate of 10%. This industry is in its infancy.

Today, there are 36 million adults age 65 and over in the United States. This population is expected to nearly double to 70 million over the next 30 years. With an increasing average life expectancy for Americans reaching over 75 years of age, the need for senior care will continue to escalate

To qualify for Top 100 consideration, businesses must be privately held and independent. The business cannot be a division or subsidiary of another company. Companies must have at least $200,000 annual revenue. The total annual revenue generated by all companies on the list: $57.3 billion. Total number of people employed by the listed companies: 13,404.

About At Your Home Familycare

Established in 1984, the mission of At Your Home Familycare is to make a positive difference in the quality of life for the communities it serves, especially on behalf of senior citizens, disabled adults, and youth, by providing caring, reliable, and affordable non-medical home care. AYHF President and Founder Laurie Edwards-Tate, MS, is a native San Diegan and a pioneer in the non-medical home care aide services industry. Edwards-Tate was among the first to recognize the growing need for services allowing individuals to remain independent created by the aging baby boomer population. Now celebrating its 25th year in business, AYHF is one of San Diego County’s Top 50 Women-Owned Businesses and Top 100 Fastest Growing Businesses in San Diego, and enjoys a reputation for upholding the highest possible standards among its employees and its emphasis on customer service.

Family Disaster Planning Video

Family Disaster Planning

Advice on how to plan for disasters. Channel 6, San Diego, 8/31/09

Letter From the National Association For Home Care & Hospice

April 1, 2009

Laurie Edwards-Tate, M.S.
President and Founder
At Your Home Familycare
6540 Lusk Boulevard, Suite C-266
San Diego, California 92121

To Laurie Edwards-Tate, M.S., President and Founder, and all the Dedicated Staff of At Your Home Familycare:

All of us here at the National Association For Home Care & Hospice (NAHC) would like to congratulate and recoginze At Your Home Familycare as you mark this special milestone of 25 years of Excellence in Caring. Happy silver anniversary, and many happy returns as you continue your important work!

The compassionate, dedicated staff of At Your Home Familycare demonstrate the finest qualities of those among us and are a credit to home care professionals across the country. Each member of the At Your Home Familycare team contributes to the agency’s strength and success. Your agency was founded on the proposition that care for so many of our most vulnerable citizens and support to their families could be better. You knew that our nation’s elderly, infirm and disabled deserve the kind of hands-on, personal care that only home care can provide, and had the perseverance to see it through.

In 2009, At Your Home Familycare has grown into an agency that is helping lead the way, serving the diverse needs of individuals throughout your area. From your humble beginnings through today, At Your Home Familycare has maintained its reputation for quality and excellence. Your services allow patients to maintain maximum functioning, as well as their health and dignity, in the comfort of their own homes. You help keep families together, rather than institutionalizing individuals by default when it is not necessary.

Your history is a true American success story and shows what a difference good people can make in our communities. We at NAHC are honored to celebrate the often times unsung heroes at your organization for the remarkable work they do day after day. The services and care At Your Home Familycare provides are essential in so many lives.

At Your Home Familycare’s long-standing membership in NAHC demonstrates a commitment to helping advance the cause of home care as the cornerstone of our nation’s health care system, as together we fight this last great civil rights battle. You serve as an inspiration to those of us who have the honor of representing your interests with policymakers, and are to be commended for all that you do.

With deep appreciation and respect,

Val J. Halamandaris, J.D.
President
National Association For Home Care & Hospice

Press Release – Seniors, Disabled Need to Make Special Disaster Plans

Seniors, Disabled Need to Make Special Disaster Plans

Just a few extra precautions can ensure a safe and effective response to emergencies

(San Diego, CA) – Disasters are a fact of life in Southern California and can strike without warning. Wildfires can engulf areas in a matter of minutes. Earthquakes, floods and other emergencies highlight the need to be prepared to evacuate safely with a moment’s notice.

For the millions of elderly and disabled Americans with physical or cognitive disabilities, emergencies present an especially daunting challenge. Many of these individuals are unable to evacuate themselves, or even see or hear evacuation announcements.

Seniors, the disabled, their families and caregivers must take medical conditions and physical limitations into consideration along with other needs that must be met when planning for possible disaster.

According to the National Fire Protection Agency (NFPA), 1,200 senior citizens are killed from fire related incidents each year. Over 13 million seniors across America report that they would need help from others to evacuate properly. Seniors often have unique needs for medication and care that can be fatal if left untreated in an emergency.

Laurie Edwards-Tate, MS, President and Founder of At Your Home Familycare in San Diego, urges everyone to make plans now as wildfire season approaches to ensure the safety of seniors and the disabled. “An evacuation plan complete with vital medical information and a team of people designated for assistance is something every person with special needs should have,” said Edwards-Tate. “It could mean the difference in making your way to safety instead of risking injury or death.”

“If you’re a caregiver, or you have a family member who relies on a home care organization such as At Your Home Familycare, encourage your loved ones to make plans now,” said Edwards-Tate. “Knowing what to do eases the fears and anxiety we all naturally feel when faced with an emergency. It’s empowering to know that you can be prepared.”

Individuals should make plans getting help with family, friends and neighbors and put together a “Disaster Team” who can help with evacuation. The team should include someone who can carry and transport larger objects such as wheelchairs. The team should all exchange contact information and at least one should have a key to the home.  Inform your regular caregiver of your plan.

Put a checklist together of the items you’ll need if you evacuate, including medication and medical supplies, and things you use every day such as cleaning and personal hygiene items. If you become separated from your regular caregiver, having your routine and instructions in writing will help maintain as normal a routine as possible. If you must call on emergency personnel to help you evacuate, post your instructions in an obvious place, such as a note taped to your refrigerator.

The Department of Homeland Security, FEMA, and the American Red Cross have an excellent free booklet called Preparing for Disaster for People with Disabilities and other Special Needs with tips on getting informed, making a plan, assembling a kit, and maintaining these plans for people with mobility problems or who have hearing, learning,  or seeing disabilities. These tips provide individuals and caregivers with considerations needed to help manage communications, equipment, pets and home hazards. The booklet is available free HERE, or by calling the American Red Cross at 1-800-REDCROSS.

About At Your Home Familycare

Established in 1984, the mission of At Your Home Familycare is to make a positive difference in the quality of life for the communities it serves, especially on behalf of senior citizens, disabled adults, and youth, by providing caring, reliable, and affordable non-medical home care. AYHF President and Founder Laurie Edwards-Tate, MS, is a native San Diegan and a pioneer in the non-medical home care aide services industry. Edwards-Tate was among the first to recognize the growing need for services allowing individuals to remain independent created by the aging baby boomer population. Now celebrating its 25th year in business, AYHF is one of San Diego County’s Top 50 Women-Owned Businesses and Top 100 Fastest Growing Businesses in San Diego, and enjoys a reputation for upholding the highest possible standards among its employees and its emphasis on customer service.

AYHF is online at www.atyourhomefamilycare.com; on Facebook at www.facebook.com/atyourhomefamilycare, and Twitter at @AYHFamilycare

Contact: Gayle Lynn Falkenthal / (619) 997-2495 /info@falconvalleygroup.com

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Falcon Valley Group Adds At Your Home Familycare As New Client

Falcon Valley Group Adds At Your Home Familycare As New Client

(SAN DIEGO) – The Falcon Valley Group (FVG), an independent public relations consulting practice, has been engaged to represent At Your Home Familycare, a San Diego‐based company providing quality and affordable non‐medical, in‐home supportive services to seniors, disabled, and children throughout San Diego County.

AYHF President and Founder Laurie Edwards‐Tate, MS, is a native San Diegan and a pioneer in the non‐medical home care aide services industry. Edwards‐Tate was among the first to recognize the growing need for services allowing individuals to remain independent created by the aging baby boomer population.

Now celebrating its 25th year in business, AYHF is one of San Diego County’s Top 50 Women‐Owned Businesses and Top 100 Fastest Growing Businesses in San Diego, and enjoys a reputation for upholding the highest possible standards among its employees and its emphasis on customer service.

Gayle Lynn Falkenthal, APR, President, says FVG will provide ongoing media and public relations support for At Your Home Familycare to increase visibility and awareness of AYHF’s services and expertise in the field of healthy aging, including outreach through both traditional and social media platforms.

AYHF is online at www.atyourhomefamilycare.com; on Facebook at www.facebook.com/atyourhomefamilycare, and Twitter at @AYHFamilycare.

FALCON VALLEY GROUP
The Falcon Valley Group was established by award‐winning public relations practitioner Gayle Falkenthal in 2004 after working with high profile organizations including the American Red Cross, San Diego/Imperial Counties Chapter and San Diego County District Attorney’s office. Clients include San Diego Hospice and The Institute for Palliative Medicine, Alzheimer’s Association of San Diego/Imperial, La Jolla Spa MD, LEGOLAND California, Greenscaped Buildings, Grossmont‐Cuyamaca Community College District, and LEAD San Diego.

Prior to her career in public relations, Falkenthal was an award‐winning broadcast news and talk producer, writer and editor with KOGO‐AM Radio, KFMB Channel 8, and KPBS Radio. She currently hosts a current events talk show Thursdays on KCBQ‐AM Radio, San Diego. Falkenthal holds a master’s degree in mass communication and a bachelor’s degree in telecommunications & film, both from San Diego State University, and is currently Accreditation (APR) co‐chair for PRSA San Diego. The APR designation represents the top 2%
of all public relations professionals in the United States. Falkenthal performs pro bono work for numerous organizations including the American Red Cross. She is on the board of directors of World Emergency Relief, the San Diego Press Club and Public Relations Society of America, San Diego Chapter, and the San Diego State University Friends of Journalism Alumni Chapter.

Contact: Gayle Lynn Falkenthal, APR
(619) 997‐2495
11702 Pickford Road San Diego CA 92131
info@falconvalleygroup.com

At Your Home Familycare Receives 2009 Best of San Diego Award!

U.S. Commerce Association’s Award Plaque Honors the Achievement

WASHINGTON D.C., June 8, 2009 — At Your Home Familycare has been selected for the 2009 Best of San Diego Award in the Home Health Care Services category by the U.S. Commerce Association (USCA).

The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association

CONTACT:
U.S. Commerce Association
Email: PublicRelations@us-ca.org
URL: http://www.us-ca.org

A Career in Healthcare: Is Being a Home Care Aide Right For You?

Healthcare, as we all know, encompasses doctors, nurses and other various medical practitioners and professionals.

However, in the field of Home Care, the fastest growing industry is that of the paraprofessional, Home Care Aide, whose work is characterized as “non-medical”, and social in nature.

Home Care Aides provide assistance with the functions of daily living which may become progressively more difficult to accomplish as a result of aging, disease, and/or disability. With the goal of helping a client to remain independent and at home, Home Care Aides may provide respite care, meal preparation, shopping, environmental services, assistance with bathing and grooming, and other similar non-medical services in the home. In addition, a caring bond of friendship may develop between the recipient of care, and the Home Care Aide. The Home Care Aide plays a vital role in helping the care recipient maintain independence, dignity, safety, and security, in the comfort of his/her home, and for as long as possible- services which are part of the long-term care continuum.

It is crucial that the Home Care Aide be caring, empathetic, reliable, and mature- all personal qualities. Additionally, the ability to be patient and flexible, ensuring that the care recipient be both respected and valued, is foremost to the success of this relationship.

Though licensure is not requred in California, some responsible organizations choose to voluntarily become certified by CAHSAH. Home Care Aide agencies vary in their employment criteria, employment practices, and client populations served. Additionally, some agencies may require training, or provide it, as preparation to appropriately serve their special client populations. It is important for you to feel that your personal values are in alignment with the mission of the company you choose to work for.

With an anticipated escalation of aging baby boomers, the fact most of us are living longer, and the projected shortage of healthcare workers, the Home Care Aide Industry provides an excellent opportunity for the entry-level healthcare worker, a person desiring a flexible schedule, an empty-nester, or an active retired person. This industry will continue to evolve to meet future growth in aging and disabled populations, and it is believed will provide the Home Care Aide with an abundance of professional growth and opportunity.

Written by:
Laurie Edwards-Tate, MS, President
Home Care Aide Executive for over 25 years

For Employment Information: 877.903.JOBS (5627)