Category: News, Articles & Videos

Caregivers Deserve Something Special in Their Stockings

December 7, 2009

BW0082-005At the very top of Santa’s “Naughty or Nice” List in the “Nice” category are the caregivers who take care of aging parents or other relatives all year long. They deserve something extra special in their stockings.

The current recession has added plenty of stress to “the sandwich generation,” baby boomers caring for kids, parents, relatives and themselves at the same time. It includes people ranging from their mid-30s to 60 and over who will sacrifice more for their parents, even if it’s at the expense of their children.

What they desire most of all is a gift that will relieve a little of the burden they’ve willingly taken on to make the life of a senior they love more comfortable. According to a recent study by the marketing firm Communispace:

  • 40%  like the idea of someone who could transport their parent to the doctor, sit with them when the doctor gives them a diagnosis and treatment plan, and then report it all to them
  • 26% like the idea of a combined Senior Center and Child Daycare Center
  • 26% like the idea of a service to dispense or remind their parents to take their medication
  • 22% like the idea of a services that would install webcams in their parents’ home and their own  to let them monitor them
  • A “considerable number” of people are looking for more culturally and linguistically appropriate services for their elderly parents (many of whom don’t speak English)

One in four caregivers liked the idea of airline discount offers on multiple trips to the same location, making regular visits to out of town parents easier, or making kids’ flights to see Grandma and Grandpa less expensive.

Calling all major airlines, technology providers and home care services: are you listening? Over 20 million Americans belong to the caregiver generation taking care of aging relatives and young children at the same time. They are feeling stretched, overwhelmed, and under-supported.  Let’s provide products and services these folks desire and deserve. We can play Santa not just at Christmastime, but all year long.

Seniors Want Your Presence for the Holidays, Not Your Presents

December 7, 2009

Are you shopping for a senior this holiday season? When seniors are asked what they want for holiday gifts (and birthdays and other occasions too), the answer is inevitably, “Oh, I don’t need a thing.”

While seniors who have the means generally buy what they need and want for themselves, others just do without. It still leaves family members and friends with the dilemma of what to give as gifts to their elders as a sign of love and respect.

In a survey conducted by a Salem, Oregon senior center, the leading preference was gift certificates for favorite restaurants. Other types of gift certificates were also popular, such as for events and travel, such as airline vouchers, or even credit toward a cruise. The third choice was cash. Food gifts were welcome as long as the giver takes into account the recipient’s preferences and dietary needs. Also suggested were donations to a favorite charity.

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But by a huge margin, seniors wished for time with children and grandchildren. Family photos were mentioned by nearly every person responding. When asked about holiday festivities, more than twice as many seniors responding would choose a large family dinner with plenty of noise and children over a smaller dinner with individuals or small groups. Some also suggested certificates for the kind of “work projects” they found difficult from children and grandchildren.

Isn’t it becoming clear here? Seniors don’t really want your presents. They want your presence. They want company, conversation, and to feel a part of the extended family. They want to know their grandchildren better. There is truly nothing more precious and valuable than someone’s time.

So instead of going to the mall, get in the car or on an airplane and make a visit part of your holiday giving. Or send that ticket to your aging relatives and treat them to a trip to your home for the holidays. Create special memories and don’t forget to take plenty of photos that can go home with your relatives.

Oh and the gifts hardly ever cited: clothing or health and beauty products. Everyone who’s ever been guilty of giving a robe and slippers or a bottle of perfume, raise your hand!

At Your Home Familycare Among Top 50 Women-Owned Businesses!

November 14, 2009

Top 50 Women Owned Businesses Award by SDBJAt Your Home Familycare is Awarded as One of the Top 50 Women-Owned Businesses in San Diego AGAIN, by the San Diego Business Journal.

This is the fourth year in a row that Laurie Edwards-Tate and At Your Home Familycare received this award. What an honor and a testament to our commitment to serving our clients and our community. Thank you!

View the list of Top 50 Women-Owned Businesses in San Diego (PDF)

Private Duty Home Care, Health Care Reform, and Humanity

November 14, 2009

For all of the time and attention given to the current national discussion on health care reform, no one knows exactly what the American health care system will look like when reform legislation is passed by Congress.

If predictions about the current proposals are correct, regarding the most recent legislation produced by the Senate Finance Committee, those of us in the home care industry will be forced to deal with cuts to Medicare home health providers of $43.2 billion over 10 years and another $7.9 billion to hospice care providers over the next decade (National Association for Home Care & Hospice, NAHC Report, Oct. 13).

This reality hits just as the need for services to support an aging population is expanding at a faster rate than ever before.

In 2009, the market for in-home care nationwide is projected to reach approximately $15 billion, exhibiting a decade-long average compound annual growth rate of 10%. This industry is in its infancy.

Today, there are 36 million adults age 65 and over in the United States. This population is expected to nearly double to 70 million over the next 30 years. With an increasing average life expectancy for Americans reaching over 75 years of age, the need for senior care will continue to escalate.

Providing care for older family members is a fact of life for millions of Americans. This responsibility is increasingly falling on family members in the so-called “sandwich generation,” ages 30 to 60. According to a study by the University of Florida, one in ten American workers is a caregiver. Complex issues associated with long term care, eldercare and disability care is increasingly affecting productivity.

A National Alliance of Caregiving/AARP study estimated that each year, businesses suffer a $29 billion loss in productivity due to absenteeism, workplace interruptions, care crises, and diverted supervisor time. Workers who find the competing demands of work and caregiving too much may have to choose family over their jobs. AARP found that 11% of employees who are caregivers took a leave of absence; 7% worked fewer hours; and 3% turned down promotions. Meanwhile, 10% quit altogether. This creates a serious financial and emotional toll.

Over 20 million Americans belong to this so-called “sandwich generation.” Feeling stretched, overwhelmed, and under-supported, this segment of consumers has particular needs and hopes that the private care industry should understand and address. Products and services designed for a world where one’s middle years bring a decrease in responsibility and an increase in personal time are completely out of step with today’s reality.

:: A recent study by the marketing firm Communispace polled sandwich generation caregivers and found:

  • 45% like the idea of a flexible home health insurance plan that would cover their parents as well as themselves and their spouse at different periods in time
  • 47% would like to have the ability to carry their parents as well as their kids on their health insurance
  • 40% like the idea of someone who could transport their parent to the doctor, sit with them when the doctor gives them a diagnosis and treatment plan, and then report it all to them
  • 26% like the idea of a combined Senior Center and Child Daycare Center
  • 26% like the idea of a service to dispense or remind their parents to take their medication
  • 22% like the idea of a service that would install webcams in their parents’ home and their own to let them monitor them.

Blog_111409-2Private duty/private pay services may be as basic as respite care to providing relief to family caregivers, homemaker services, bathing and grooming assistance, transportation, and an array of non-medical services in the home. Newer services such as telehealth and telemedicine, pet care, and travel assistance are gaining popularity. If home health and hospice funding is reduced, individuals will be forced to pay out of pocket for 12-hour and 24-hour care, nursing care, physician care, and other medically-related services currently covered.

So as the economy may eventually be deemphasizing care in the home away from medical services to the less invasive non-medical, home care aide services which offer a cost-effective alternative to assistance with the activities of daily living, the need for private duty and private pay services will grow. Greater emphasis will be placed on the private citizen finding ways to afford them, ranging from tapping savings, getting family help, long-term care insurance, or reverse mortgages.

Relief may come through the passing of The Community Living Assistance Services and Supports (CLASS) Act, a proposed, additional long-term care provision included in the Senate Finance Committee’s and House of Representatives’ health reform legislation (Private Duty Source, Oct. 23).

:: The CLASS Act would create a national, voluntary disability insurance program under which:

(1) All employees are automatically enrolled, but are allowed to opt-out of enrollment;

(2) Payroll deductions pay monthly premiums; and

(3) Tiered benefits are provided, based on the level of disability, to purchase non-medical services and supports that the beneficiary needs to maintain independence.

The benefit would make about $27,000 per year in assistance available to those who need it, and that would “take a big chunk out of the financial obligation,” experts have noted. In the view of the ARCH National Resource Center for Respite and Crisis Care Services funded by the U.S. Department of Health and Human Services, the CLASS Act “would create a solvent, affordable, premium-based, national insurance program providing cash benefits that can be used for assistance with the activities of daily living to help people avoid becoming impoverished by spending down Medicaid eligibility levels. The CLASS Act complements the Community First Choice Option and Medicaid, Medicare, and private long term care insurance.”

Even though all segments of health care are being cut, home health services are being cut disproportionately. The plan calls for cuts of a little more than 17% in federal money to the home care services industry. This makes zero sense given that the need for these services are exploding, but there is a basic issue we can all agree on: It is far cheaper to take care of people in home care and maintain their independence as long as possible as opposed to an acute care setting.

As a private duty provider with 25 years of experience, we know people prefer to be taken care of at home. And at some point, although economics are very important, humanity is important too. We cannot lose sight of this.

NOTE: For more information on The CLASS Act, visit www.passtheclassact.org.

North County Times: Two new faces join transportation advisory board

October 29, 2009

New members share goal of improving access

For LaVonna Connelly, cutting off a town’s access to public transportation is akin to choking the life out of it. For Laurie Edwards-Tate, that access can determine whether an elderly person gets the life-saving medical care they need.

Read the rest of this article by Chris Nichols of the North County Times.

Laurie Edwards-Tate Interviewed by Steve Blessing on KECR

October 15, 2009

Listen to Laurie Edwards-Tate Interviewed by Steve Blessing on KECR

Press the Play button to listen to Laurie’s interview. Get Adobe Flash player

At Your Home Familycare Among San Diego’s Fastest Growing Businesses

September 21, 2009

At Your Home Familycare Among San Diego’s Fastest Growing Businesses

Outstanding Growth Earns Ranking in 2009’s Top 100 by San Diego Business Journal

(San Diego) – Due to exceptional growth in providing client services, the San Diego Business Journal named At Your Home Familycare among San Diego’s Top 100 Fastest Growing Privately Held Companies.

The list of the region’s 100 fastest growing privately held companies is compiled annually by the San Diego Business Journal, an award-winning publication that examines the San Diego economy and offers analyses of the community’s ever-changing business and economic scene. It is based on audited and verified company financial statements over a three year period from 2006 through 2008. This is the second year At Your Home Familycare has achieved this designation.

“It’s an incredible honor to be among such a select group of highly dedicated San Diego entrepreneurs,” said Laurie Edwards-Tate, MS, President and Founder of At Your Home Familycare.  “Though At Your Home Familycare is among the smallest of this remarkable group, I feel honored to serve our community’s seniors, disabled, and youth, helping them to remain safely in their own homes.”

“On behalf of everyone devoted to our mission, At Your Home Familycare wishes to thank the San Diego Business Journal for its critical support of San Diego-based businesses,” added Edwards-Tate.

In 2009 the market for in-home care nationwide is projected to reach approximately $15 billion, exhibiting a decade-long average compound annual growth rate of 10%. This industry is in its infancy.

Today, there are 36 million adults age 65 and over in the United States. This population is expected to nearly double to 70 million over the next 30 years. With an increasing average life expectancy for Americans reaching over 75 years of age, the need for senior care will continue to escalate

To qualify for Top 100 consideration, businesses must be privately held and independent. The business cannot be a division or subsidiary of another company. Companies must have at least $200,000 annual revenue. The total annual revenue generated by all companies on the list: $57.3 billion. Total number of people employed by the listed companies: 13,404.

About At Your Home Familycare

Established in 1984, the mission of At Your Home Familycare is to make a positive difference in the quality of life for the communities it serves, especially on behalf of senior citizens, disabled adults, and youth, by providing caring, reliable, and affordable non-medical home care. AYHF President and Founder Laurie Edwards-Tate, MS, is a native San Diegan and a pioneer in the non-medical home care aide services industry. Edwards-Tate was among the first to recognize the growing need for services allowing individuals to remain independent created by the aging baby boomer population. Now celebrating its 25th year in business, AYHF is one of San Diego County’s Top 50 Women-Owned Businesses and Top 100 Fastest Growing Businesses in San Diego, and enjoys a reputation for upholding the highest possible standards among its employees and its emphasis on customer service.

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