Tag Archives: Cycle of Life Care

Falcon Valley Group Adds At Your Home Familycare As New Client

August 21, 2009

Falcon Valley Group Adds At Your Home Familycare As New Client

(SAN DIEGO) – The Falcon Valley Group (FVG), an independent public relations consulting practice, has been engaged to represent At Your Home Familycare, a San Diego‐based company providing quality and affordable non‐medical, in‐home supportive services to seniors, disabled, and children throughout San Diego County.

AYHF President and Founder Laurie Edwards‐Tate, MS, is a native San Diegan and a pioneer in the non‐medical home care aide services industry. Edwards‐Tate was among the first to recognize the growing need for services allowing individuals to remain independent created by the aging baby boomer population.

Now celebrating its 25th year in business, AYHF is one of San Diego County’s Top 50 Women‐Owned Businesses and Top 100 Fastest Growing Businesses in San Diego, and enjoys a reputation for upholding the highest possible standards among its employees and its emphasis on customer service.

Gayle Lynn Falkenthal, APR, President, says FVG will provide ongoing media and public relations support for At Your Home Familycare to increase visibility and awareness of AYHF’s services and expertise in the field of healthy aging, including outreach through both traditional and social media platforms.

AYHF is online at www.atyourhomefamilycare.com; on Facebook at www.facebook.com/atyourhomefamilycare, and Twitter at @AYHFamilycare.

FALCON VALLEY GROUP
The Falcon Valley Group was established by award‐winning public relations practitioner Gayle Falkenthal in 2004 after working with high profile organizations including the American Red Cross, San Diego/Imperial Counties Chapter and San Diego County District Attorney’s office. Clients include San Diego Hospice and The Institute for Palliative Medicine, Alzheimer’s Association of San Diego/Imperial, La Jolla Spa MD, LEGOLAND California, Greenscaped Buildings, Grossmont‐Cuyamaca Community College District, and LEAD San Diego.

Prior to her career in public relations, Falkenthal was an award‐winning broadcast news and talk producer, writer and editor with KOGO‐AM Radio, KFMB Channel 8, and KPBS Radio. She currently hosts a current events talk show Thursdays on KCBQ‐AM Radio, San Diego. Falkenthal holds a master’s degree in mass communication and a bachelor’s degree in telecommunications & film, both from San Diego State University, and is currently Accreditation (APR) co‐chair for PRSA San Diego. The APR designation represents the top 2%
of all public relations professionals in the United States. Falkenthal performs pro bono work for numerous organizations including the American Red Cross. She is on the board of directors of World Emergency Relief, the San Diego Press Club and Public Relations Society of America, San Diego Chapter, and the San Diego State University Friends of Journalism Alumni Chapter.

Contact: Gayle Lynn Falkenthal, APR
(619) 997‐2495
11702 Pickford Road San Diego CA 92131
info@falconvalleygroup.com

0 Comments | Filed Under: Articles, Interviews & Other Media

A Career in Healthcare: Is Being a Home Care Aide Right For You?

August 5, 2009

Healthcare, as we all know, encompasses doctors, nurses and other various medical practitioners and professionals.

However, in the field of Home Care, the fastest growing industry is that of the paraprofessional, Home Care Aide, whose work is characterized as “non-medical”, and social in nature.

Home Care Aides provide assistance with the functions of daily living which may become progressively more difficult to accomplish as a result of aging, disease, and/or disability. With the goal of helping a client to remain independent and at home, Home Care Aides may provide respite care, meal preparation, shopping, environmental services, assistance with bathing and grooming, and other similar non-medical services in the home. In addition, a caring bond of friendship may develop between the recipient of care, and the Home Care Aide. The Home Care Aide plays a vital role in helping the care recipient maintain independence, dignity, safety, and security, in the comfort of his/her home, and for as long as possible- services which are part of the long-term care continuum.

It is crucial that the Home Care Aide be caring, empathetic, reliable, and mature- all personal qualities. Additionally, the ability to be patient and flexible, ensuring that the care recipient be both respected and valued, is foremost to the success of this relationship.

Though licensure is not requred in California, some responsible organizations choose to voluntarily become certified by CAHSAH. Home Care Aide agencies vary in their employment criteria, employment practices, and client populations served. Additionally, some agencies may require training, or provide it, as preparation to appropriately serve their special client populations. It is important for you to feel that your personal values are in alignment with the mission of the company you choose to work for.

With an anticipated escalation of aging baby boomers, the fact most of us are living longer, and the projected shortage of healthcare workers, the Home Care Aide Industry provides an excellent opportunity for the entry-level healthcare worker, a person desiring a flexible schedule, an empty-nester, or an active retired person. This industry will continue to evolve to meet future growth in aging and disabled populations, and it is believed will provide the Home Care Aide with an abundance of professional growth and opportunity.

Written by:
Laurie Edwards-Tate, MS, President
Home Care Aide Executive for over 25 years

For Employment Information: 877.903.JOBS (5627)

2 Comments | Filed Under: HomeCare Industry