2025 San Diego BBB Torch Award Winners Announced Six companies honored with esteemed recognition

Sep 22, 2025 | All News

(Credit BBB, L to R: Bill Howe Family of Companies, Bill & Tina Howe; Greenway Landscape Design & Build, Scott & Alex Lawn; Young Black & N’ Business, Roosevelt Williams III; House Collective, Sarah Yasukochi; At Your Home Familycare, Laurie Edwards-Tate, M.S.; Lotus Sustainables, Farzan Dehmoubed & Jesse Langley)

BBB Pacific Southwest, Central & Inland California proudly announces six San Diego County companies as winners for the 2025 BBB Torch Awards for Ethics.

The BBB Torch Awards for Ethics is one of the most prestigious honors BBB bestows on a company, celebrating businesses that uphold the highest standards of integrity and ethical practices in all aspects of their operations. Winning businesses have displayed an outstanding level of commitment to ethics and trust by illustrating the character of their organization’s leadership, how an authentic culture is being fostered, how their company prioritizes its relationship with customers, and the impact the organization is making in its community.

2025 Torch Award for Ethics Winners: 

Category 1: Solo Entrepreneurs

Category 2: 2-5 Employees

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Category 3: 6-10 Employees

Category 4: 11-50 Employees

Category 5: 51-100 Employees

Category 6: 100+ Employees

The signature event was held on September 9 at the La Jolla Marriott, where winners, finalists and community members celebrated the importance of a trustworthy marketplace. Keynote speaker Anthony Robles, an NCAA National Wrestling Champion, motivational leader, and author, shared how his incredible journey from overcoming adversity to reaching the top of the wrestling world was a true testament to the power of perseverance and integrity.

“Trust is at the heart of every successful business. For 28 years, BBB has been committed to recognizing outstanding companies in San Diego County for their solid commitment to doing things the right way. We couldn’t be more excited to cheer on our 2025 Torch Award winners!,” said Kindra Maples, Senior Director of Strategic Engagement at BBB.

Congratulations to all BBB 2025 Torch Award for Ethics winners! Visit torchawards.bbbcommunity.org to learn more about the program winners and finalists, and how to apply.

Value

BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions. Our innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. By working side by side with industry experts, we unite with a common goal.Become BBB Accredited and join our mission to create a community of trust.

More Information

For media inquiries, contact pr@bbbcommunity. Please allow a 24 hour courtesy for interview requests. For additional news stories, visit bbb.org/us/news. Published with permission from Better Business Bureau.

About Better Business Bureau Pacific Southwest, Central & Inland California

Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2024, people turned to BBB.org more than 220 million times for BBB Business Profiles on 5.5 million businesses, and 725,000 times for BBB charity reports on 12,000 local and national charities. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. Incorporated locally in 1938, BBB Pacific Southwest, Central & Inland California serves Greater Arizona and Southern, Central and Inland California, providing critical tools to ignite success including mentorship, online products, event and meeting spaces. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.