BBB Pacific Southwest, Central & Inland California Announces 2025 San Diego County Torch Awards for Ethics Finalists
(SAN DIEGO) – Better Business Bureau Pacific Southwest, Central & Inland California (BBB) proudly announces 23 San Diego County companies as finalists for the 2025 BBB Torch Awards for Ethics. The program raises awareness in marketplace ethics and recognizes businesses that operate with the highest levels of integrity.
“In a world where shortcuts are easy and ethics aren’t always front and center, these finalists prove that integrity is not only possible – it’s powerful. We’re proud to shine a light on companies that show us how business can be both successful and impactful,” Kindra Maples, Senior Director of Strategic Engagement.
BBB Torch Awards for Ethics is one of the highest honors BBB bestows upon a company and is designed to highlight outstanding ethical businesses. The following finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers and Community.
“This esteemed award recognizes business leaders who demonstrate a superior level of character and ensure their organization’s practices meet the highest ethical standards, thereby generating trust,” continued Bradley.
2025 San Diego County BBB Torch Awards for Ethics Finalists:
Category 1 : Solo Entrepreneurs
Category 2: 2-5 Employees
Category 3: 6-10 Employees
- Surf Education Academy
- Lotus Sustainables
- Chase Pacific Property Management and Real Estate Services
- mood healers
Category 4: 11-50 Employees
Category 5: 51-99 Employees
Category 6: 100+ Employees
One winner from each category will be announced at the signature event on Tuesday, September 9 at the La Jolla Marriott. For a complete list of this year’s BBB Torch Awards for Ethics Finalists, visit torch awards.bbb community.org.
For additional news, announcements, and events from BBB, visit news.bbb community.org.
About Better Business Bureau Pacific Southwest, Central & Inland California
Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2024, people turned to BBB.org more than 220 million times for BBB Business Profiles on 5.5 million businesses, and 725,000 times for BBB charity reports on 12,000 local and national charities. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. Incorporated locally in 1938, BBB Pacific Southwest, Central & Inland California serves Greater Arizona and Southern, Central and Inland California, providing critical tools to ignite success including mentorship, online products, event and meeting spaces. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.